The Affinion Group is a worldwide leader and marketer of membership based loyalty programs. Their product line also reaches to the insurance field, bundle enhancement, and loyalty plans. Direct marketing is defined with the Direct Marketing Association (?DMA?) since any direct communication for a consumer or business that is designed to generate a response like an order for items or services.
All of the Affinity partners are beneficiaries of Affinion group as they will promote their brands and will be offering additional programs and solutions thus strengthening their relationships with the customers and also producing incremental revenue.
as well as entry to various discounts and shop-at-home conveniences in the areas of retail items, travel, automotive, and redesigning. The company also markets accidental death and dismemberment insurance coverage, and other insurance plans; and designs and provides checking account enhancement programs to loan companies.
As of December thirty-one, 2011, it had around 5, 570 marketing lovers in financial services, retail, travel, telecommunications, and utilities industries; approximately 71. 9 million subscribers and end-customers signed up for membership, and insurance and package programs; and approximately 127 million customers, which received credit or debit card enhancement services or faithfulness points-based management services.
Affinion Group is an affinity marketing company with Stamford, Connecticut, and happens to be composed of subsidiaries termed Trilegiant Corporation (TLG), Progeny Internet marketing Innovations, Affinion International, Affinion Loyalty Group, Affinion Security Middle. The company conducted business before 2005 within the names Benefit Consultants Inc., Cendant, CUC International, and Comp-U-Card. Affinion was formed in July 2005 and it is a privately held company controlled by private equity concern, Apollo Management LP. The business?s assets were acquired from the Cendant Corporation (which changed its name to Avis Budget Group within August 2006).
Affinion Group is an affinity marketer of membership, insurance, package enhancement, and loyalty programs. Direct marketing is defined with the Direct Marketing Association (?DMA?) as any direct communication to your consumer or business that was organized to generate a response like an order for goods or services. Affinity marketing is a subset of the larger direct marketing industry which involves marketing to the clients of institutions, such as financial providers and retailers, using the brand, customer contacts and billing vehicles of the institutions. Affinity partners benefit as they?re able to promote their brands and will be offering additional programs and solutions thus strengthening their relationships using customers and also generating incremental revenue.
Overview
Affinion Group was founded in 1972 to give Accidental Death and Dismemberment (AD&D) insurance to credit unions. Subsequently, it has become one of many world?s leading providers associated with insurance products and value-added applications.
Affinion focuses on what is most important to it?s clients: consistent, reliable product, an innovative product line and discount programs. It gives value-added insurance services including AD&D insurance programs and Hospital Accident Protection (HAP) supplemental healthcare services.
Affinion Group is usually a leader in ID theft protection and prevention, protecting the personal information greater than 10 million consumers. Their service offers an array of prevention tools from day-to-day credit monitoring to cover of payment cards together with personal checks.
Capturing market share, cross-selling, acquiring new and enhancing existing members are key strategic imperatives with Affinion Group inside evolving financial services sector. It supports a comprehensive line of product or service that create an extra way of measuring financial security and peace of mind for the credit unions that serves.
Products/Services
Identity Fraud Protection
Backed by a lot more than 35 years of experience, IdentitySecure is a pre-eminent national identity theft protection product or service. It offers daily credit ratings monitoring, identity fraud resolution support and identity theft insurance.
Marketing can be provided without cost to your credit union. It includes banners, buttons, posters, balloons and more that will help you promote the program.
AD&D Plan
The AD&D Plan was created in 1974 exclusively for credit unions. You can offer your members $1, 000 of 24-hour AD&D insurance without cost for them. Members can add insurance coverage from $10, 000 to $300, 000 for as little as $1 a month for each $10, 000 of increased protection. Premiums for increased protection are automatically subtracted from share or share draft accounts via tape or ACH transmission provided quarterly by Affinion Group.
HAP program
The HAP Program pays cash benefits directly to the member in the event of hospitalization due to some sort of covered accident. Insurers may receive up to $200 for each day they can be hospitalized. Members may accept some sort of 60-day trial period totally free before deciding to choose the supplemental insurance.
Flex Checking
Affinion is proud to introduce Flex Checking, a powerful way to deliver a relevant retail strategy while progress and rewarding behaviors which drive sustainable profitability to your institution. Flex Checking drives successful behaviors while delivering value that your members expect and will pay for ? resulting with deeper relationships, more non-interest income generation, and greater lifetime value. It also provides a soft-transition from free checking to a sustainable fee-based model.
Corporation
As a global leader with more than 35 years involving experience, Affinion Group enhances the worth of its partners??? member relationships by developing and marketing loyalty solutions. Leverages its expertise in customer engagement, product development together with targeted marketing, Affinion provides programs in subscription-based way of living services, personal protection, insurance and also other areas to help get increased customer loyalty and significant incremental revenue for more than 5, 500 marketing partners worldwide, including many in the largest and most respected companies in financial solutions, retail, travel, and World-wide-web commerce. Based in Stamford, Conn., the firm has approximately 4, 000 employees throughout the country and in 12 many other countries, primarily in European countries, and markets in 15 countries globally. Affinion holds the prestigious ISO 27001 certification for the highest information security tactics, is PCI compliant together with Cybertrust certified. For more information, visit www. affinion. com.
The Affinion family diligently serves credit unions along with the highest member service principles. Its comprehensive line with diversified insurance products, that Member Protect Program, provides an extra way of measuring financial security and secure feeling for the nearly 10 thousand thousand credit union members it serves. It partners with 35 of the top 1, 000 credit unions and has more than 35 years in the business.
Affinion is the worldwide leader in membership primarily based rewards for their long list of clientele. Affinion
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